Will HTC succeed with their new Desire line?

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During Mobile World Congress 2014 (MWC) HTC revealed a new strategy (yes, yet another strategy to survive). HTC will this year focus on budget and mid-range devices. Last year, HTC released the HTC One, which was praised by critics, reviewers and users alike. Although it din’t flop, it didn’t sell like hotcakes either. Being a premium phone, it came with a premium price tag. Normally phones get cheaper over time, but the HTC One didn’t. At least not in the same tempo as it’s rivals. According to HTC, this is the way they prefer it. They wan’t it to not only look and feel premium, the price should also reflect it. Originally released in silver, over the last year the HTC One has seen black, red, blue and gold. Personally I think the black and gold looks best. The new HTC One will be officially revealed 25th of March.

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The original Desire was a great phone and one of the most popular Android smart phones in it’s time. HTC have used the Desire name several times since then; Desire C and X, and recently Desire 200 and 500. Great looking phones, but not impressing anyone. I had the Desire HD as my main phone for over a year, once the flag ship from HTC (late 2010/early 2011).

With the 2014 lineup, HTC wants to “bring the same premium design and performance that you expect from our flagship devices”. And so far the new Desires look amazing! Great designs and good specs. None of the new phones has gone on sale, and I haven’t found any reviews. Below is a short summary of each new phones specs with comments and links.

Desire 310

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Screen size: 4.5 inches

Screen resolution: 854 x 480 pixels

Camera: 5 megapixels

Processor (CPU): 1.3 GHz quad core (Mediatek)

Memory (RAM): 1 GB

Storage: 4 GB + microSD

Network support: 3G HSDPA

More specs on the official product page.

Official press release.

Desire 310 at Android Central.

Being the budget offering, it all depends on the price. Engadget is not impressed so far: HTC’s overpriced Desire 310 ready to underwhelm Europe in April.

Desire 610

HTC-Desire-610

Screen size: 4.7 inches

Screen resolution: 540 x 960 pixels

Camera: 8 megapixels

Processor (CPU): 1.3 GHz quad core (Snapdragon 400)

Memory (RAM): 1 GB

Storage: 8 GB + microSD

Network support: 4G LTE

This phone doesn’t have an official product page yet. The specs are gathered from news sites visiting MWC 2014.

UpdateMore specs on the official product page.

Official press release.

Desire 610 at Android Central.

I think the HTC Desire 610 looks great. You can clearly see inspiration from the HTC One with the dual speakers on the front. Glad to see colors again, Android phones have been black or white for a long time. Why should only Nokia Lumias be colorful? With the right price, I think this can be the next main stream phone from HTC.

Desire 700

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Screen size: 5 inches

Screen resolution: 540 x 960 pixels

Camera: 8 megapixels

Processor (CPU): 1.3 GHz quad core (Snapdragon 400)

Memory (RAM): 1 GB

Storage: 8 GB + microSD

Network support: 3G HSDPA

More specs on the official product page.

Desire 700 at Android Central.

Not really shown off at MWC 2014, but released fall 2013. Worldwide availability not known.

Desire 816

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Screen size: 5.5 inches

Screen resolution: 540 x 960 pixels

Camera: 13 megapixels (front), 5 megapixels (back)

Processor (CPU): 1.6 GHz quad core (Snapdragon 400)

Memory (RAM): 1.5 GB

Storage: 8GB + microSD

Network support: 4G LTE

This phone doesn’t have an official product page yet. The specs are gathered from news sites visiting MWC 2014.

UpdateMore specs on the official product page.

Official press release.

Desire 816 at Android Central.

Reminds me of a bigger version of the Desire 610. Dual front speakers and good looking colors. Although that remains to bee seen in real life.

Will your next phone be from HTC?

I really think HTC is onto something here. Learning from the great One and focus on a few good looking phones. Samsung seems to be all over the place, releasing phones in all sizes and price ranges. I’ve never found Samsung phones attractive, neither design or experience. It all comes down to price and availability. If you’re browsing for a new phone, I think you will stop at one of the new Desires because of their design. If the build quality is as good as HTC claims and the price is in the same range as competing phones, I think many will lean towards HTC. Only time can show if 2014 will be the year that HTC gets back on its feet. I for one, really hope so. They’ve always made great handsets. As I wrote earlier, I had and loved the Desire HD for over a year. It got replaced by the One X, which I loved even more. My family has also used Sensation and Incredible S, with great experiences.

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